[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bucom.cz\/reklama-kterou-rozhodne-neprehlidnete\/#Article","mainEntityOfPage":"https:\/\/www.bucom.cz\/reklama-kterou-rozhodne-neprehlidnete\/","headline":"Reklama, kterou rozhodn\u011b nep\u0159ehl\u00eddnete","name":"Reklama, kterou rozhodn\u011b nep\u0159ehl\u00eddnete","description":"V dob\u011b, kdy jsme ze v\u0161ech stran zahlceni informacemi, je st\u00e1le t\u011b\u017e\u0161\u00ed upoutat pozornost. Lid\u00e9 p\u0159ech\u00e1z\u00ed reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u0159eskakuj\u00ed videa na YouTube a klasick\u00e9 billboardy \u010dasto ani nevn\u00edmaj\u00ed. P\u0159esto existuje zp\u016fsob, jak se v reklamn\u00edm \u0161umu neztratit, a t\u00edm je 3D billboard. Nen\u00ed to trend, kter\u00fd p\u0159ijde a odejde. Je to budoucnost vizu\u00e1ln\u00edho […]","datePublished":"2025-05-24","dateModified":"2025-05-24","author":{"@type":"Person","@id":"https:\/\/www.bucom.cz\/author\/#Person","name":"","url":"https:\/\/www.bucom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bucom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bucom.cz\/wp-content\/uploads\/airport-425211_640_2.jpg","url":"https:\/\/www.bucom.cz\/wp-content\/uploads\/airport-425211_640_2.jpg","height":0,"width":0},"url":"https:\/\/www.bucom.cz\/reklama-kterou-rozhodne-neprehlidnete\/","about":["N\u00e1kupy"],"wordCount":403,"articleBody":"           V dob\u011b, kdy jsme ze v\u0161ech stran zahlceni informacemi, je st\u00e1le t\u011b\u017e\u0161\u00ed upoutat pozornost. Lid\u00e9 p\u0159ech\u00e1z\u00ed reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u0159eskakuj\u00ed videa na YouTube a klasick\u00e9 billboardy \u010dasto ani nevn\u00edmaj\u00ed. P\u0159esto existuje zp\u016fsob, jak se v reklamn\u00edm \u0161umu neztratit, a t\u00edm je 3D billboard. Nen\u00ed to trend, kter\u00fd p\u0159ijde a odejde. Je to budoucnost vizu\u00e1ln\u00edho marketingu, kter\u00e1 u\u017e dnes m\u011bn\u00ed m\u011bstsk\u00e9 ulice ve fascinuj\u00edc\u00ed v\u00fdkladn\u00ed sk\u0159\u00edn\u011b kreativity. Na prvn\u00ed pohled p\u016fsob\u00ed jako klasick\u00e1 reklamn\u00ed plocha. Ale pak se n\u011bco stane. Objekt na billboardu se za\u010dne h\u00fdbat, vystupuje z plochy, st\u00ednuje, ot\u00e1\u010d\u00ed se nebo doslova \u201evyst\u0159el\u00ed\u201c sm\u011brem k div\u00e1kovi. 3D billboardy vyu\u017e\u00edvaj\u00ed optick\u00e9 iluze, kombinaci hloubky, st\u00ednov\u00e1n\u00ed a animac\u00ed tak, aby vytvo\u0159ily dojem trojrozm\u011brn\u00e9ho prostoru. V\u00fdsledkem je z\u00e1\u017eitek, kter\u00fd zaujme na prvn\u00ed pohled a z\u016fstane v pam\u011bti. Lidsk\u00e9 oko je zvykl\u00e9 vn\u00edmat sv\u011bt prostorov\u011b. Kdy\u017e mozek naraz\u00ed na n\u011bco, co \u201eneodpov\u00edd\u00e1\u201c b\u011b\u017en\u00e9mu vizu\u00e1ln\u00edmu vzoru, nap\u0159\u00edklad objekt vystupuj\u00edc\u00ed z billboardu zpozorn\u00ed. Pr\u00e1v\u011b toho vyu\u017e\u00edv\u00e1 3D reklama. A v\u00fdsledek? Zastaven\u00ed pohledu, zv\u011bdavost, zapamatov\u00e1n\u00ed. To jsou p\u0159esn\u011b ty prvky, kter\u00e9 ka\u017ed\u00e1 zna\u010dka hled\u00e1. Studie ukazuj\u00ed, \u017ee 3D reklamn\u00ed form\u00e1ty maj\u00ed vy\u0161\u0161\u00ed m\u00edru zapamatovatelnosti, del\u0161\u00ed \u010das sledov\u00e1n\u00ed a dokonce i vy\u0161\u0161\u00ed m\u00edru interakce na soci\u00e1ln\u00edch s\u00edt\u00edch.Lid\u00e9 si je toti\u017e fot\u00ed, nat\u00e1\u010d\u00ed a sd\u00edlej\u00ed. Jin\u00fdmi slovy: 3D billboard \u017eije d\u00e1l, i kdy\u017e zrovna nejste na m\u00edst\u011b. Ide\u00e1ln\u011b tam, kde je vysok\u00e1 koncentrace lid\u00ed: ru\u0161n\u00e9 k\u0159i\u017eovatky, centra m\u011bst, n\u00e1kupn\u00ed z\u00f3ny, stadiony nebo dopravn\u00ed uzly. V\u0161ude tam, kde se lid\u00e9 zastav\u00ed \u2013 a kde reklama m\u016f\u017ee zaujmout nejen kolemjdouc\u00ed, ale i proj\u00ed\u017ed\u011bj\u00edc\u00ed \u0159idi\u010de nebo cestuj\u00edc\u00ed ve ve\u0159ejn\u00e9 doprav\u011b. http:\/\/www.kraj-jihocesky.cz\/181\/odborna_zpusobilost_dopravcu.htm  Zna\u010dky ho nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed k uveden\u00ed nov\u00fdch produkt\u016f, filmov\u00fdch premi\u00e9r, limitovan\u00fdch kolekc\u00ed nebo velk\u00fdch sez\u00f3nn\u00edch kampan\u00ed. D\u00edky sv\u00e9 originalit\u011b a vir\u00e1ln\u00edmu potenci\u00e1lu se 3D billboard stal \u00fa\u010dinn\u00fdm spou\u0161t\u011b\u010dem online sd\u00edlen\u00ed, co\u017e klasick\u00e1 venkovn\u00ed reklama v\u011bt\u0161inou nezvl\u00e1d\u00e1.                                                                                                                                                                                                                                                                                                                                                                                           4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama, kterou rozhodn\u011b nep\u0159ehl\u00eddnete","item":"https:\/\/www.bucom.cz\/reklama-kterou-rozhodne-neprehlidnete\/#breadcrumbitem"}]}]